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    Adventures in Misplaced Marketing

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    Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

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    Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen Der Franchisenehmer-Bewertung (Unternehmenskooperation Und Netzwerkmanagement)

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    Die Bedeutung einer Corporate Identity in Klein- und Mittelbetrieben

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    Die Besteuerung Von Kapitalgesellschaften Und Ihren Anteilseignern: Eine Investitionstheoretische Analyse

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    Die Eroberung der Mrkte Sdostasiens und Chinas: Eine Analyse und Bewertung des Erfolgs der strategischen Wettbewerbspolitik japanischer Unternehmungen

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    Dignity at Work

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    Dynamics of Property Location – Value and the Factors Which Drive the Location of Shops, Offices and Other Land Uses

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    e-Finance: Innovative Problemlsungen fr Informationssysteme in der Finanzwirtschaft

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    Einsatzmglichkeiten konomischer Markenbewertungsmodelle in der Unternehmenspraxis

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