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    Marktstrategien und Unternehmenswert: Eine empirische Untersuchung zu Gestaltung, Kommunikation und Auswirkungen von Marktstrategien (Schriftenreihe des Instituts fr Marktorientierte Unternehmensfhrung (IMU), Universitt Mannheim)

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    Mehr Verkaufen Im Technischen Vertrieb: Mit Spa, Struktur Und Selbstsicherheit Zum Abschluss

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    Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design

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    Perspektivwechsel Im Employer Branding: Neue Anstze Fr Die Generationen Y Und Z

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    Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansatze aus Theorie und Praxis zur Gestaltung erfolgreicher Kundenbeziehungen (FOM-Edition)

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