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    Sponsoring im Zeitalter neuer Medien, ein unverzichtbarer Teil der Unternehmenskommunikation

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    Sportrechte-Vermarkter im Fuball – Geldgeber und Einflunehmer?: Eine kritische Analyse

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    Stadtmarketing als Ansatz der kommunikativen Gestaltung und Vermarktung einer Stadt am Beispiel der Stadt Oldenburg: Analyse der bisherigen Entwicklungen, Erfolgscontrolling und Handlungsempfehlungen

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