Description
Table of Contents Acknowledgments 4 Preface 5 How this Book is Organized 8 Chapter 1: What is a Nonprofit Business Plan and Why do You Need One? 10 Business Planning Defined 12 The Value of a Business Plan 15 Business Planning and Strategic Planning: the Essential Differences 17 The Right Plan for the Situation 24 Chapter 2: Getting Started 28 The Six Basic Business Planning Questions 31 Case Study: Knowledge Force – Part 1 48 Chapter 3: Understanding and Assessing Your Business Model 58 Step 1: Examine Your Scope 60 Step 2: Assess your Economic Logic 63 Step 3: Evaluate Your Organizational Capacity 68 Case Study: Knowledge Force – Part 2 70 Chapter 4: Developing Your Plan 73 Clarifying Strategic Intent 75 Market Research and Market Positioning 76 Case Study: Knowledge Force – Part 3 83 Operations and Infrastructure 89 Case Study: Knowledge Force – Part 4 94 Governance and Management 97 Case Study: Knowledge Force – Part 5 100 Key Collaborative Relationships 102 Significant Partners 103 Case Study: Knowledge Force – Part 6 104 Marketing Strategy 106 Case Study: Knowledge Force – Part 7 107 Financial Projections and Fund Development 108 Monitoring, Evaluation and Measuring Impact 108 Risk and Risk Mitigation 110 Conclusion 115 Chapter 5: The Financial Dimension of Your Business Plan 116 Building Financial Projections 116 Three Important Financial Statements 117 Seven Steps to Building Financial Projections 119 Seven Do’s and Don’ts 142 Conclusion 143 Chapter 6: Pulling it All Together 144 Case Study: Knowledge Force – Part 8 152 Business Plan as Roadmap 157 Chapter 7: Planning for Growth: Two Scenarios 159 Assessing the impact of a new program on an existing organization 160 Chapter 8: Business Plan as Decision-Making Tool 164 Engaging your key colleagues in the decision 165 Attracting funders to a winning idea 166 Acknowledging when a venture or an idea is unworkable 167 Conclusion: Go out and Make it Happen! 169 Appendix A Sample Business Plan: Knowledge Force 171 Appendix B Financial Projections Template 172 Glossary 180
