Description
In writing Customer Experience Strategy I worked to combine a complete strategic and executional blueprint with an easily accessed reference book My goal is to allow you to find practical guidance and new ideas to enhance your customer experience journey no matter your entry point into the strategy Are you struggling with leadership s sponsorship There s is a chapter for that Missing the business case There s a chapter for that Looking for guidance how to innovate There s a chapter for that Just getting started in exploring this customer centric endeavour There s an entire blueprint from start to launch and beyond for that very purpose No matter your current stage in the customer experience journey this book is designed to help you achieve the next level It s time to stop focusing on others customer experience stories and create your own success story It s time to stop staring at such legends as Starbucks Nordstrom Virgin Southwest Airlines Whole Foods and Four Seasons and start creating your own legendary customer experience It s time to execute It will be my privilege through the journey that is this book to be part of your travels and watch you create your own legend Lior Arussy
