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9783658222895
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    Relevanz von Naming Rights fr die identittsbasierte Markenfhrung: Eine Analyse der konomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring (Innovatives Markenmanagement)

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    Relevanz von Naming Rights fr die identittsbasierte Markenfhrung: Eine Analyse der konomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring (Innovatives Markenmanagement), Vittoria von Gizycki, 9783658222895

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