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    “Branded Nation: The Marketing of Megachurch, College Inc. and Museumworld “

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    A Defining Moment: The Presidential Election of 2004

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    A Reasonable Public Servant: Constitutional Foundations of Administrative Conduct in the United States

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    A Twenty-First Century Guide to Aldersonian Marketing Thought

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    Allianzen in Der Markenfhrung: Ansatz Zur Planung Kooperativer Markenstrategien

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    Bag the Elephant: How to Win and Keep Big Customers

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    Challenges of Expanding Internet, E-Commerce, E-Business, and E-Government: 5th IFIP Conference on E-Commerce, E-Business, and E-Government (I3E’2005), October 28-30 2005, Poznan, Poland (IFIP Advances in Information and Communication Technology)

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    Chinese and Western Business Cultures: A Comparison and Contrast (Freiberger Beitrage zur Interkulturellen und Wirtschaftskommunikation: A Forum for General and Intercultural Business Communication)

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    Coaching: Evoking Excellence in Others

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    Competitive Intelligence: Gathering, Analysing and Putting it to Work

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    Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success!: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize

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