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    Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

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    How to Create a Million Dollar Unique Selling Proposition

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    How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard

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    Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

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    Let’s Connect!: A Practical Guide for Highly Effective Professional Networking

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    Logo Design Love: A Guide to Creating Iconic Brand Identities

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    Make It All About Them: Winning Sales Presentations

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    Marketing as Strategy: Understandind the CEO’s Agenda for Driving Growth and Innovation

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    Marketing for Entrepreneurs

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    Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

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    Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, SEO, Usability, Social, Mobile and Conversion

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    Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World (Wiley Nonprofit Law, Finance, and Management Series)

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