Description
Everyone has a personal brand. Your personal brand is what people say about you when you leave the room. Do you want to take control of your personal brand? Do you want to have a proactive, purposeful personal brand, not merely an accidental one? A successful personal brand is a definer of career success. Building a compelling and attractive personal brand is what fast-forwards careers. This book will give executives and professionals inspiration, realistic advice and actionable strategies to build a remarkable personal brand that will move them to the next level. YOU(R) BRAND is a career changing book. A make-over for the mind, it will reshape the reader’s perceptions of themselves and their situation, reframing their most embedded, engrained self-beliefs into new, positive actionable steps to build a strong personal brand. Written by a well-known executive mentor and motivational speaker, this book distils the author’s many years of experience into nuggets of information and practical action. Aware that today’s executive is time poor the author makes a virtue of brevity and provides succinct messages with straightforward advice. It begins realistically with the reader’s current brand, an assessment of the way others people see them, and then takes them through an eight-step process, from developing self-knowledge to ‘working your matrix’, designed to build their brand and how best to position it. The reader will have a personal brand strategy when they finish this book. CONTENTS Introduction: Personal branding and its role in your career success Step 1: Build self-knowledge: look inside Step 2: Build self-knowledge: look around you Step 3: Build your future career Step 4: Develop outstanding brand skills and behaviours Step 5: Don’t let your personal brand drivers derail you Step 6: Hold your power Step 7: The playing field for your brand: your matrix Step 8: Positioning your brand for the future The final step: steppin’ out with your new personal brand
