Description
Through interviews with hundreds of women entrepreneurs, Heffernan has discovered that women are more values-oriented, more flexible, and less ego-driven than their male counterparts. As a result they are creating company cultures that are better able to meet the demands of the new economy. Margaret Heffernan is an entrepreneur, a popular speaker, and a panelist, who addresses corporations, industry groups, and business schools. She was born in Texas, raised in Holland, and educated at Cambridge University, and her work in interactive multimedia led to her leadership of several businesses that were part of the Web giant CMGI. A former producer for BBC Radio in the UK, she continues to develop programs for the BBC. As an entrepreneur she has built up two businesses: one advising public affair campaigns in Massachusetts and another advising start-up multimedia software companies.Heffernan’s works include The Naked Truth, an expos of the environment for working women, and Women on Top, about female CEOs. She has homes in the UK and in New Hampshire.
