Description
Addressing the continuous need for new growth sectors in post-industrial cities, this book considers the economic significance of wellness from a development policy perspective. The author goes beyond personal health discourse to conceptualise wellness as an emerging industry, presenting empirical cases of community, attraction, and export-orientated strategies around the world. Combining holistic health, urban governance and economic development, this book will provide valuable reading for those studying policy, tourism and the wellness sector as well as business entrepreneurs within this evolving industry. Ari-Veikko Anttiroiko is an Adjunct Professor at the University of Tampere, Finland. His research focuses on local economic development and public sector innovations. His academic contributions include a large number of internationally distributed publications, including The Political Economy of City Branding and New Urban Management (Palgrave, 2015).
