Description
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Chris Kerns Introduction Chapter 1: Relevance is Trending Up Chapter 2: Understanding Brands on Twitter Chapter 3: RTM Performance for Big, Known Events Chapter 4: RTM Performance for Unknown Events and Daily Trends Chapter 5: Laying a Data-Driven Foundation for Real-Time Chapter 6: Aiming for Real-Time Success Chapter 7: The Data-Driven RTM Process Chapter 8: The Future of RTM Chapter 9: Conclusion
