Description
Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read “Thinking Beyond The Obvious,” you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before. You will have an epiphany. Simply said, you will have that, “wow!” “why didnt I think about that?” moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely. Table of Contents: Chapter One: Picking Tomatoes-My First Thinking Beyond The Obvious Moment Thinking Beyond the Obvious Examples Chapter Two: An Infected Workplace Your Attitude An Infected Workplace Attitude Adjustment Chapter Three: Are we there yet? Creating Your Visions Creating a Shared Vision Chapter Four: “Me Too’s” Fail Uniquely Positioning Your Business A Rational Positioning An Emotional Positioning Creating your Unique Selling Proposition Chapter Five: Marketing is Everything Your Brand, the Lasting Impression Integrated Marketing, Speaking With One Compelling Voice Chapter Six: Is it “Mommy Clean”? Your Customer Experience Everyone is a Critic Operations Continuous Improvement Marketing Chapter Seven: Fruitful Employees Management Must Lead the Way Truly Listen to Your Employees Communicate With Your Employees Hire the Right Person Recognize Fruitful Employees Chapter Eight: Great-Grandmothers Do It Too. Chapter Nine: A New Beginning
