Description
A Guide That Shows How to Capture the Value of Learning “Clearly the Phillips are the established experts, and in this book offer tested, step-by-step ways to succeed and gain the necessary organizational support for learning. Just to underscore the importance that a number of us at Capella University place in the Phillips’ work, we are proud to use their methods and tools in our courses to allow our learners to obtain ROI certification as part of our masters and doctoral programs in Training and Performance Improvement. I recommend this book to anyone interested in proving the value of learning.” -Michael J. Offerman, president, Capella University “Understanding the value of learning is critical for all business professionals. This book provides specific tools and techniques for evaluating learning effectiveness. A must read for anyone interested in the value of learning.” -Tamar Elkeles, Ph.D., vice president, Learning and Development, QUALCOMM Patricia Pulliam Phillips is president and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. An expert in measurement and evaluation, she provides support to organizations around the world that want to prove the value of their programs. Jack J. Phillips is a world-renowned expert on accountability, measurement, and evaluation. He provides consulting services for Fortune 500 companies and major global organizations. List of Exhibits, Figures, and Tables. Preface. Acknowledgments. Chapter One: Building a Comprehensive Evaluation Process. Chapter Two: Defining Needs and Objectives: Ensuring Business Alignment. Chapter Three: Measuring Inputs and Indicators. Chapter Four: Measuring Reaction and Planned Action. Chapter Five: Measuring Learning and Confidence. Chapter Six: Measuring Application and Implementation. Chapter Seven: Measuring and Isolating the Impact of Programs. Chapter Eight: Benefits, Costs, and ROI. Chapter Nine: Intangible Benefits: Measuring the Hard to Measure and the Hard to Value. Chapter Ten: Results Reporting. Chapter Eleven: Implementation and Sustaining a Comprehensive Evaluation System. Appendix: Self-Assessment Test. Glossary. About the Authors.
