Description
Nobody likes cold calls. And nobody really needs to make them. The Referral of a LifetimeThrough an entertaining fictional story, Tim Templeton emphasizes the importance of applying the golden rule in business – developing better relationships with customers by putting the relationship first, rather than just making the sale. This is the foundation on which his system is built, and it’s not something you can fake. But simply treating people well isn’t enough. Templeton offers a proven system that allows you to highlight your body of work and authenticity and then proactively reach out to customers to make sure they refer you to others.In this completely updated and expanded edition, Templeton introduces the concept of the Perfect Client Avatar, a detailed profile of your ideal client that you share with your best clients so they know whom to refer to you. And he adds a new dimension to his process: social proof, an important by-product of social media. Studies have shown that recommendations from other people are the most persuasive way to “”prove”” your trustworthiness. Templeton explains how to reach the tipping point on online reviews, testimonials, and case studies of satisfied clients so you can expand your business 24/7. You’ll be adding clients while you sleep! Your customers, colleagues and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton’s system, they will naturally refer those potential new customers to you.
