Description
THE PRACTITIONER’S GUIDE TO PRODUCT MANAGEMENT Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner’s Guide To Product Management provides a firsthand road map to help you avoid the pitfalls of product failure – taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer’s needs. Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design. Jock Busuttil is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals. Jock routinely teaches classes at General Assembly on product management and mentors startups, entrepreneurs, and product professionals. For more information, you can visit www.GeneralAssemb.ly. Jock Busuttil is a product consultant, speaker and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals, including Zeus Technology, Iron Mountain and Experian. In 2012, He founded Product People (productpeo.pl), a product management consultancy. Jock routinely instructs classes at General Assembly on product management, and mentors startups, entrepreneurs and product professionals. He holds a MA in classics from the University of Cambridge, United Kingdom, is the author of the blog I Manage Products (imanageproducts.co.uk) and regularly contributes articles to mindtheproduct.com.
