Description
Foreword Acknowledgements Introduction: Why Engage in Advocacy? Why Lobby? The Essential Role of Nonprofits in Shaping Public Policy The Advocacy Cycle: Ongoing Work for Change How to Use This Book Chapter One: Get Ready: Develop a Plan for Advocacy and Lobbying Planning Step 1: Create a Planning Process and a Planning Team Planning Step 2: Articulate Policy Vision and Goals Planning Step 3: Develop a Policy Agenda: Establish Criteria and Identify Issues Planning Step 4: Target Arenas of Influence Where Issues are Decided Planning Step 5: Choose Strategies and Tactics for Effective Advocacy Planning Step 6: Design the Organizational Infrastructure You Need Planning Step 7: Create Your Plan Planning Step 8: Affirm Organizational Commitment to the Plan and You’re Set! Chapter Two: Go: Implement Your Advocacy and Lobbying Plan Assign Organizational Roles and Responsibilities: Board, Staff, Policy Advisors Get and Manage the Information You Need Build Communications Systems: Reaching Your Internal Audiences: You and Your Supporters Influencing External Audiences: Opinion Shapers, Decision Makers, The Public Design Your Advocacy Campaign How to Develop and Advance a Policy Position How to Organize and Mobilize Community Based Support for Your Position How to Build Power Through Collaboration How to Advocate and Lobby in Legislative Arenas How to Advocate and Lobby the Executive Branch, Administrative Agencies How to Expand Your Reach through Media Advocacy How to Evaluate Your Organization’s Advocacy Chapter Three: Sustaining the Cycle of Advocacy: Expanding Impact through Civic Engagement Chapter Four: Nonprofits and the Law Lobby Law Nonpartisanship and Election Law Afterword Appendix A: Rapid Responses to Crises or Opportunities Appendix B: Resources for Nonprofit Advocacy and Lobbying Appendix C: Legislative Process: A Guide Appendix D: Worksheets Index
