Description
Discover the lost art of outbound prospecting… In the new world of remote work, where you can’t always drop-in to see a prospect, how will you keep your pipeline full? The answer is to build a team of outbound prospectors. Prospecting today has moved beyond “here’s a phone and a phonebook, good luck” and is now one of the best ways to reach strategic prospects. In this book you’ll discover: The truth about cold calling today (what really works). The most important quality in a successful prospecting campaign. What metrics to track, and how to track them easily. Secrets of managing a high-performance inside sales team. How to convert your outside salespeople into inside prospecting rock-stars. Nancy Calabrese has created the most up-to-date guide to building and managing your inside sales team to top performance.
