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“We are at the end of the male market as we knew it. In this brilliant new book, major trends–critical for businesses marketing to men–are revealed. A new vision of what it means to be male is exposed.”–Sergio Zyman, author of “The End of Marketing As We Know It “and, most recently, “Renovate Before You Innovate” “There is a change going on in how masculinity is defined. “The Future of Men” will be critical for anyone who needs to understand the trends that are shaping the new man.”–Lothar Reiff, Creative Director, Hugo Boss Praise for “Next”: “Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years.”–“Publishers Weekly” Marian Salzman, Ira Matathia, and Ann O’Reilly Introduction * The Great Gender Shift * Me Tarzan, You Jane–The Biology of Gender * What Is Masculinity? * Beyond Metrosexualmania: The Ubersexual Man as King of the Castle * The Tables Turn for Women * Mass Media, Advertising & the Modern Man * Real Men and Their Real Role Models * New Rules for the Mating Game * How Are Men Handling the Sea Changes * Conclusion: M-Ness–The Bright Future of Men
