Description
Based on research conducted for the author’s doctoral dissertation, this book provides an experiential perspective of the process used by successful electronic- commerce entrepreneurs. A new working model of the electronic-commerce process has emerged from over fifty observations, interviews, and follow-up interactions. Observations, interviews, and follow-up interactions are described here; providing a rich description of the essential elements in e-commerce, as well as key inter-relationships that bring about its success. Emergent themes in this book include (a) defining the e-commerce process, (b) process inter-relationships, (c) fundamental knowledge, skills, and abilities, (d) opportunity assessment, (e) market research, (f) competitive assessment, (g) strategy development, (h) financial development, (i) risk assessment, (j) technical development, (k) web review, (l) technical management, (m) launch and implementation, and (n) ongoing innovation. Inter-relationships between the themes are identified and explored in ways not previously considered. The result is a virtual compass for the entrepreneur, showing the way to build a successful e-commerce company. Dr. Eric Pedersen is an entrepreneur, professor, author, husband, and father of three. Dr. Pedersen has started numerous successful electronic commerce corporations. He is a professor at Dixie State College and teaches web development and e-commerce. Eric is married to Stephanie Pedersen and they have three children, Joshua, Jessica, and Jacob.
