Description
INTRODUCTION: How The Conversion Code Was Created How to Crack The Conversion Code What is The Conversion Code? How you can crack The Conversion Code The Conversion Code Creed SECTION ONE: CAPTURE MORE LEADS THE MARKETER’S CREED CHAPTER ONE: NEED MORE LEADS? HOW TO BUILD WEBSITES AND LANDING PAGES THAT CONSISTENTLY CAPTURE INTERNET LEADS Content is not king if your goal is capturing and converting leads. Design and landing pages are king. How to quickly and inexpensively turn a website into a lead generating machine Landing Pages are the New Black Microwave Marketing Mentality Get the most out of your website and landing pages by retargeting the visitors who do not convert CHAPTER TWO: WRITING THE PERFECT BLOG POST Headline Storytelling Hook Fewer characters per line at first Featured image The 1,500+ word sweet spot Soundbites for sharing Now you’re building content that is ready to be optimized for lead generation, social, and search engines. CHAPTER THREE – OPTIMIZING YOUR CONTENT FOR LEAD GENERATION, SOCIAL MEDIA, AND SEARCH ENGINES Optimizing Your Content for Lead Generation Optimizing Your Content for Social CHAPTER FOUR – ADVANCED FACEBOOK MARKETING AND ADVERTISING TECHNIQUES THAT GENERATE “READY TO BUY” LEADS Facebook Profile Pro-Tips Facebook Groups Facebook Pages Facebook Ads The Essentials of Running a Great Facebook Ad The Perfect Facebook Ad Funnel 3 Facebook Ad Types Everyone Should Run CHAPTER FIVE – SIMPLE STRATEGIES (BEYOND FACEBOOK) THAT DRIVE MASSIVE TRAFFIC AND LEADS TO YOUR WEBSITE AND LANDING PAGES Email Marketing Retargeting Curation YouTube Twitter Instagram Blogging on someone else’s platform Podcasting Webinars SECTION 2: CREATE MORE APPOINTMENTS THE SCHEDULER’S CREED CHAPTER SIX: HOW TO USE CRM, SMS, AND MARKETING AUTOMATION TO IMMEDIATELY TURN A NEW LEAD INTO A HOT APPOINTMENT The fortune is in the follow up Speed + Tenacity + Script = Highest Closing Rate Possible SMS FTW Emails that Work CHAPTER SEVEN – NEED MORE APPOINTMENTS? HOW TO USE EMAIL MARKETING, RETARGETING, AND USER TRACKING TO TURN OLD LEADS INTO QUALITY APPOINTMENTS There is no longer an old lead bucket Ads as a lead follow up tool SECTION THREE: CLOSE MORE SALES THE CLOSER’S CREED CHAPTER 8 – NEED TO KNOW EXACTLY WHAT TO SAY TO A LEAD ON THE PHONE? HOW TO HAVE A PERFECT FIRST MINUTE ON A SALES CALL WITH AN INTERNET LEAD The 2-Step Pre Call Lead “Stalk” CHAPTER NINE – THE DIGGING DEEP TECHNIQUE: QUESTIONS TO ASK THAT MAKE IT IMPOSSIBLE FOR AN INTERNET LEAD TO SAY NO The Digging Deep Technique CHAPTER TEN – HOW TO BUILD TRUST WITH AN INTERNET LEAD IN TWO SIMPLE STEPS CHAPTER 11 – PROACTIVELY UNCOVERING OBJECTIONS CHAPTER 12 – HOW TO START CLOSING AN INTERNET LEAD USING THE “5 YES TECHNIQUE” The 20/20/20 Sale CHAPTER 13 – HOW TO PITCH USING THE FEATURE, BENEFIT, TIE-DOWN TECHNIQUE TO IDENTIFY EXACTLY WHEN TO CLOSE Always Be Closing CHAPTER 14 – EXACTLY WHAT TO SAY WHEN YOU START TO CLOSE CHAPTER 15 – THE 2-STEP CLOSE Step One – The Trial Close Step Two – The Slot Close CHAPTER 16 – WHAT TO SAY WHEN SOMEONE STILL SAYS NO Buying Questions vs. Objections. ARCing CHAPTER 17 – THEY SAID YES! NOW WHAT DO YOU SAY? CHAPTER 18 – How to turn a closed Internet lead into even more sales BONUS: Checking the analytics and metrics that actually matter (and what to do based on what you find) Website Metrics that Matter Landing Page Metrics that Matter Email Marketing Metrics that Matter Sales metrics that matter
