Description
Guarantee value and profit with everyproposal you write! Business proposals cross the desks ofdecision makers all the time, but rarelydo they credibly promise high impact andimpressive ROI. When they do, though, thepeople that matter pay attention. The Consultant’s Guide to Results-DrivenBusiness Proposals presents a systematic, structuredmethod for gaining the attention ofclients, earning their respect, and, ultimately,winning any project. ROI experts Jack and Patti Phillips take theproposal process to a new level by providingthe means to prove forecasted value usingsystematic, routine processes. You’ll learn newtechniques for predicting ROI and clearlyillustrating the financial value a proposedproject will deliver-which always makes apowerful impression on anyone who readsit. The authors also address the key issueof providing what every stakeholder wants ina project-success guarantees. The Consultant’s Guide to Results-DrivenBusiness Proposals explains how to: Write proposals that are effective,efficient, timely, and on target Set objectives for proposals at avariety of levels Deliver your proposal to themost influential people Develop a success guarantee to drivetotal customer satisfaction The Consultant’s Guide to Results-DrivenBusiness Proposals is the difference betweenproposals that simply cross a desk and thosethat turn the heads of decision makers. This isthe tool you need for transforming the processof business-proposal writing from a torturoustask with a side of anxiety to an opportunityfor approval and a chance to showcase yourexpertise. Jack Phillips, Ph.D., is the founder of Performance Resources Organization, now the world’s leading consulting firm specializing in accountability issues. The author or editor of more than 200 books and 100 articles, including The Handbook of Training Evaluation and Measurement, he has served as a bank president, Fortune 500 training and development manager, and professor of management at a major state university. His clients in 20 countries include such internationally respected companies as AT&T, Federal Express, Lockheed Martin, Motorola, and Xerox.
