Description
Written by one of the country’s leading book publicists and the author of a recent New York Times best seller, it is an authoritative, in-depth guide to sales-effective publicity that understands the point of view of both publicist and author. Step-by-step, the author coaches readers through the stages of a book’s publicity life-cycle, from learning how the genre and format of a book affect the publicity strategy and how the various elements of a campaign work together to tailoring publicity campaigns that exploit a book’s potential from every possible angle. Completely updated to reflect recent changes in the publishing and media business, the book also offers brand-new resources and media contacts and is packed with real-life examples from a working publicist’s tool kit, including press kits, pitch letters, campaign strategy sheets, media schedules, and media confirmation sheets. For beginning and experienced book publicists seeking to boost their efficiency, and for publicity-hungry authors.
