Description
In this fascinating and well-researched book, Timothy Whisler considers why there are now no major car manufacturers in Britain and makes valuable comparisons with overseas manufacturers operating both in the UK and abroad. This book covers the issues of product development, quality, design, and range and is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers. Dr Timothy Whisler is in the Department of History at Saint Francis College, Loretto, Pennsylvania. He has a PhD from the London School of Economics and has contributed to many books and journals on the subject of the motor industry, including Wada and Shiomi, Fordism Transfomed (OUP, 1995).
