Description
All the secrets to creating a brand identity that resonates across every aspect of a business–including its Web site and overall strategy! . With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today’s most well-known and respected authorities on the topic of branding. . Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. . Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution. Introduction Discipline 1: Differentiate Discipline 2: Collaborate Discipline 3: Innovate Discipline 4: Validate Discipline 5: Cultivate Take Home Lessons Brand Glossary Acknowledgments Recommended Reading
