Description
Selling isn’t just about simple persuasion anymore. It’s about giving a damn and taking a stand. To reach the next generation of customers, your brand has the potential to address people’s beliefs, concerns, and solve real-life problems, both big and small. The Belief Economy lays the foundation you’ll need to connect powerfully and passionately with growing, socially committed audiences. Over the next four to six decades, Millennials and Gen Zs will control and influence trillions of dollars of our economy per year. The companies they patronize will be those with a strong stated, consistent, authentic stand. The Belief Economy can help you identify, develop, and sell the authentic core values that will transform your brand into a “belief-driven brand” and elevate it above the competition. The age of capitalism with a conscience is now. Here is your essential guide to staying ahead of the curve and gaining a competitive edge–while making a profound and positive impact on our world. One of the most honored figures in the advertising industry, David Baldwin is the founder of Baldwin&, which was named Ad Age’s Small Agency of the Year, twice named Ad Age’s Campaign of the Year, and also named the 4A’s Creative Small Agency of the Year. He is the former chairman of The One Club in New York City and has served as an executive producer on the Emmy Award-winning films Art & Copy and The Loving Story. His advertising work has been recognized by The One Show, Cannes, D&AD, the Clio Awards, and other institutions and organizations. David is also the cofounder and brand master of the Ponysaurus Brewing Company, and a former guitarist/songwriter for the band Pants!
