Description
“If you work with the affluent, you will most certainly benefit from Matt’s work. This book is a must-read!” Ray Scalfani, Managing Director, AllianceBernstein “Specific, thoughtful, supported with evidence and practical, it deserves to be read and reread by salespeople targeting the affluent.” George W. Dudley, scientist/author, Coauthor, The Psychology of Sales Call Reluctance: Earning What You’re Worth in Sales “Oechsli’s book is an ideal road map if you want to reach the affluent and become affluent. . . . I highly recommend it.” Rich Santos, Group Publisher, Primedia Business Magazines & Media “Nobody knows more about the affluent market than Matt Oechsli. His research is impeccable, and his strategies are real-world. They work!” Bill Cates, President, Referral Coach International “Matt Oechsli’s The Art of Selling to the Affluent is specific, practical, supported by the latest independent research, and will help anyone attempting to market their services to the affluent.” Ron Carson, Senior Vice President, LPL, President, Peak Productions “Matt Oechsli’s well-documented work will become the primary source for selling to the affluent. Fail to read this at your own risk.” Bill Brooks, author, The New Science of Selling and Persuasion “Matt has done it again. His combination of research with practical how-tos has created a must-read book for anyone working with the affluent.” Steve Binder, Regional President, Wachovia Securities “Anyone actively applying the methodology and techniques learned from Matt will become as affluent as the affluent they serve so be warned!” Paul W. Chan, CFP, CPA, ChFc, CLU, CEO, S&P NewWorth Advisors, Malaysia
