Description
Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 54 essential ideas to help advertising professionals improve their account management skills and strategy. Fully updated and revised, including a new introduction and new chapter on Why Client Service Matters, The Art of Client Service is geared to the entire account team: writer, art director, planner, researcher, media executive, producer, and support staff-anyone who works with clients. Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. Learn: + How to live the clients brand + Why client presentations are as important as new business presentations + How to nail your opening + How to lead with integrity + How to develop your personal style for success
