Description
Compiling practical recommendations gleaned from more than 20 years of professional experience, Target Costing: Market Driven Product Design provides numerous examples from field authorities that illustrate valuable concepts and approaches employed in the application of target costing to large-scale manufacturing operations. The authors discuss reducing product costs and development cycles; streamlining product planning, manufacturing, marketing, and distribution systems; creating products better suited to meet customer needs; keeping on target from conceptualization through marketplace introduction; and the role of the customer, competitor, and overall strategy in the target-costing process.
