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Provides a step-by-step guide to each stage of the marketing plan & strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.
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Strategic Marketing Planning
SKU: 9780170128650
Original price was: $90.00.$14.00Current price is: $14.00.
Strategic Marketing Planning, Elizabeth Popp Berman, 9780170128650
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