Description
This book is for anyone who is inspired to master the delicate art of content marketing. Kath Walters began writing about this new approach to marketing three years ago, when it was still in its infancy in Australia. Kath’s blogs chronicle the evolution of the sector, and capture her excitement and despair as she struggles to understand how marketing and journalism can meet in the new world of content marketing. Kath applies her skills and expertise as a business journalist of over 16 years to this new discipline and, in doing so, she has created a guide for everyone who wants to do content marketing well.
