Description
* Delivers all the know-how would-be online entrepreneurs need to get their business off the ground, from identifying a market need and choosing a Web hosting service to securing transactions and attracting customers * The book has been fully revamped with new coverage of setting up Amazon, Yahoo!, and other storefronts; running an eBay business; building profits via affiliate programs and middlemen; improving rankings on Google and other search engines; securing sites with firewalls; monitoring site traffic; and blogging * Completely updated throughout, with new profiles of successful online businesses, a revised directory of Internet business resources (now available on the book’s companion Web site), and the latest on advertising techniques and legal and tax requirements * Contains helpful examples of businesses that survived the dot-com bust and continue to thrive, plus examples of strategies to avoid
