Description
Start-Up is ideal for anyone looking to start a business – whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author’s extensive practical experience, this book is a unique and invaluable guide to the world of start-ups. Key features: . Assumes no prior knowledge and covers essential finance skills. . Firmly based in practice with detailed advice on carrying out market and industry research. . Features an extensive range of international case studies and examples of start-ups. This concise and lively book is the perfect resource for students and entrepreneurs alike. Inge Hill 1. Enterprise and individuals in society and economy 2.Personal career paths and motives to start an enterprise 3.Which idea is a business opportunity for you? 4.Scanning the environment – researching the industry 5.Finding or creating a market? 6.Operational design and set up 7.Business modelling that fits 8.Legal issues and Governance 9. Where is the money? 10.Show me the money Financial planning and pricing 11. Opportunity modelling 12.Business planning and Start-up – launch 13.Marketing planning and implementation 14.Public Relations and sales 15.Getting up and running 16.Just started – risky?
