Description
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands – sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area. DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding. Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships
