Description
Introduction The Birth of the Brand-and the Bow Tie Social Media Happens Offl ine and Online Welcome to the Future, Kids! Want to Be Remembered? Keep It Simple Why Word of Mouth Counts and Always Has Why Social Media Is No Longer a “Should” but a “Must” No Listening, No Customers Five Brands That Are Doing Social Media Right Bring Value, Bring Customers Daily Deals: The Right Way and the Wrong Way Social Media Ties It All Together Social Media and the Opportunity to Pay It Forward Conclusion
