Description
‘Jill Konrath knows, anyone else, that busy people hate to be sold. She also knows what does work – that people are eager to invest in products or services that make their lives better. Her ideas rock.’ – David Meerman Scott, bestselling author of The New Rules of Marketing & PR Selling is tougher than ever before. Potential customers are under extreme pressure to do more in less time and with fewer resources. They’d much rather stay with the status quo than change. Under these challenging conditions, yesterday’s sales strategies are no longer effective. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with short – fused, frazzled customers. ‘Jill is THE fresh thinker in a crowded field of experts.’ – Brain Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale ‘If you have room for only one sales book on your shelf, this is it.’ – Mike Schultz, president of Wellesley Hills Group and author of Rainmaking Conversations ‘SNAP Selling presents an entirely new way to think about sales and selling. Your customers, quotas, and partners will thank you for reading this book.’ – John Jantsch, author of The Referral Engine ‘Even in a slumped economic climate, Jill’s teachings have helped our company significantly increase sales revenue. This is a relevant, motivating, and inspirational guide for sales professionals who want to get noticed by today’s decision makers.’ – Jackie Wold, national sales director of The World Connection, Inc. ‘Konrath has it right. It’s all about relevance, urgency, simplicity, and credibility with today’s buyers. The SNAP Selling strategies make it easy to help buyers make decisions in a seller’s favour. As always, her thinking is fresh and her ideas important.’ – Sharon Drew Morgen, bestselling author of Selling with Integrity
