Description
Would you be surprised to know that what is usually perceived to be a sales problem is often hiding a more basic issue that can be corrected in a short space of time? The author has helped clear the confusion for battle-weary business owners and entrepreneurs by highlighting different solutions to apply to familiar problems. The book: – identifies how perceived sales problems can be overcome by applying different solutions – highlights the importance of cash flow and the hidden assets that generate it – encourages business owners to seek new opportunities and revenue streams Inside the book you will discover: 1.how to critically assess your sales and marketing methods 2.why profit is not cash, and the difference between assets and liabilities 3.how to generate cash quickly from your assets 4.how to find your top three hidden assets 5.how to improve your systems 6.why you must never take your eye off the ball 7.other critical factors to be aware of Plus, details of how to access a secret chapter on sales techniques and marketing methods. At the heart of each problem was poor cash flow. The book has been written to provide general practical help and solutions that can be implemented straight away – and, in some cases, to help achieve quick results.
