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Sellosophy: The Art and Science Behind B2B Sales and Business Development

SKU: 9789655992670

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Sellosophy: The Art and Science Behind B2B Sales and Business Development, Oliver Y.M. Yau, 9789655992670

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It is NOT about “Go and Sell” motivation, 100 closing techniques or cold calling scripts. It is a book for professionals developing a deep understanding of sales and business development. Sellosophy integrates the philosophical ideas of great minds into practical sales management models. I wrote this book especially for corporate managers, business developers, business owners, distributions managers and sales professionals. We know that sales tactics and motivationalpeeches don’t hold their effect for more than a month. In the long run, only professionals who develop a practical vision about their business will be successful. It helps them overcome crises, uncertainties, and competition. Their vision leads their teams to new wins in an ever-changing environment. This book is an intellectual journey to develop your practical vision of the six fundamentals of sales management: – Business Development in New Markets – Recruiting Sales Managers and Business Partners – Motivation of Salespeople and Business Partners – Account Management Strategy – Developing a Local Professional Community of Customers – Efficiency and Antifragility for Sales Organizations

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