Description
CEOs reveal how to sell to the top The newest addition to McGraw-Hill’s long list of successful high-level sales books answers the question that has long eluded sales professionals: What do CEOs want to hear? To learn the answer, the authors went straight to the source. Over a period of 10 years, they interviewed more than 500 executives, who revealed which sales techniques they respond to. Readers will learn how to gain access to CEOs, cultivate their trust, and close the sale.
