Description
No matter how weak you believe your creativity skills to be, you can come up with innovative ideas that will make money – and when you do that, you’ll be the hero of your organization. So argues Kay Allison in the book Secrets from the Innovation Room. In this high-energy, hands-on guide she unveils the secrets of the creative process, debunking the myths and showing how anyone can be the most creative one in the room. Based on the lessons she teaches her students at Northwestern University, and on the practices she uses in her company’s “Innovation Room”, Allison helps readers uncover their creative genius to generate ideas that make money. How many times have you heard (or even said) “that’s not the way we do things here” or “That will never work – we tried that once before”? Companies everywhere are looking for an edge over their competition, yet they’re doing the same things over and over again – expecting different results each time. They’re copying the competition and hoping to beat them at their own game. But how long can doing that last? At what point do you realize that copying ideas and sticking to the same old routine isn’t going to generate new revenue or make money for your organization? Secrets from the Innovation Room helps people get to those “aha!” moments when it’s clear that something is a good idea – one that will generate new business, increase revenue, expand a product line, etc. Allison shows how logic, reason, and analysis are great – if and when you combine them with creativity and innovation. She illustrates how energy and having an open mind can lead to ideas that lead to new products and concepts. Allison encourages readers to use the book in the most hands-on way. Filled with worksheets, self-tests, and other tools, the book is a practical guide that helps readers loosen up their creative juices to get the ideas flowing – ideas that can and will change things for the better.
