Description
Sales Moonshine is a complete, step-by-step sales system for small business owners who want to have a shortcut for avoiding years of expensive trial-and-error experimentation. By focusing only on those things that have shown to make the greatest difference in your business, this book provides you with a clear, easily navigable roadmap that helps you avoid the common pitfalls associated with the profession. Practical and immediately applicable, everything in this book is backed up by peer-reviewed science. Inside, you’ll discover how to: – Avoid innocent mistakes that can cause a prospect to see you as a total nuisance – Develop laser-sharp sales messaging that is easy to understand – Manage your prospect’s expectations and make them more reasonable – Find out in the matter of a few minutes how a prospect really makes the decision to buy something – Link your prospect’s needs, hopes, and dreams to your product or service in a minute or less – Rectify the biggest mistake that most salespeople make while closing – Convert 20-30 percent of fence-sitters into buying prospects with a simple change in your strategy – Receive more of the kind of referrals and testimonials you want to have – Bring a sale to a close with a flowchart that shows each step – Get started with more than seventy exercises and questions provided in the book
