Description
Quer durch alle Branchen wchst die Nachfrage der Kunden, und sie wird befriedigt durch eine groe, wechselnde Auswahl an Produkten und Dienstleistungen. In diesem Umfeld ist es schwierig, einen Wettbewerbsvorteil zu behaupten. Dieser Band belegt anhand zahlreicher Beispiele und Computersimulationen das steigende Konsumdenken und das Bestreben der Industrie, diese Konsumnachfrage zu decken. Vorgestellt wird “Quick Response”, ein System, das Verbraucherdaten in verwertbare Information fr Hersteller und Lieferanten umwandelt. Untersucht werden u.a. Probleme im Zusammenhang mit Produktvielfalt, Neuentwicklungen und verkrzter Lagerfhigkeit existierender Produkte. Die Autoren zeigen Wege auf, den Kunden zufriedenzustellen und gleichzeitig die Leistung der Lieferkette zu verbessern. (06/99) About the authors: Bob Lowson is Research Director of the Quick Response Research Program based at Cardiff Business School, Cardiff University. This is a European initiative aimed at improving the flexibility, responsiveness and diversity of manufacturers and retailers in a number of Fast Moving Consumer Goods (FMCG) industries. Prior to this appointment, he spent several years in various industry sectors, involved with QR, Supply Chain Management and logistical improvement projects. Russell King is Professor of Industrial Engineering at North Carolina State University (NCSU). He is Director of the NCSU Logistics Institute. He has worked in industry in the areas of Quick Response systems analysis and on the problems of maintenance scheduling. He has also consulted extensively on QR-related matters and is the author of several papers and articles on QR. Alan Hunter has spent much of his career as a senior manager in industry in the US. He was one of the developers of QR in the early 1980s, has taught at North Carolina State University (NCSU) and helped establish the research program underlying this book. He is currently a Visiting Professor with the College of Textiles, NCSU, and a consultant to the QR program at the university. THE BUSINESS WORLD. A New Environment. New Forces. New Thinking. QUICK RESPONSE WITHIN THE ORGANIZATION. Quick Response: Origins, Status and Outlook. Quick Response Applications. Quick Response Implementation. SUPPLY PIPELINE MODELING. Simulation Studies. The Sourcing Simulator. Retail Sourcing and Performance. The Manufacturing Model. RESEARCH DIRECTIONS. Research Directions. List of Acronyms. Bibliography. Index.
