Description
Internet and social networks play a critical role in the evolution of processes and functional areas that allow businesses to reach a wider base of end-users and achieve competitive advantage in their respective markets. Quality Innovation: Knowledge, Theory, and Practices presents a compilation of recent theoretical frameworks, case studies, and empirical research findings in the area of quality innovation. It highlights the theories, strategies, and potential concerns for organisations engaged in change management designed to address stakeholders’ needs. This reference volume serves as a valuable resource for researchers, business professionals, and students in a variety of fields and disciplines.
