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Chapter 1 Sales and Todays Sales Role Chapter 2 The Buying Process Chapter 3 Professionalism and Effective Communication Chapter 4 Lead Generation and Prospecting Chapter 5 Planning Sales Calls and Presentations Chapter 6 The Sales Call Chapter 7 Making the Presentation Chapter 8 Objections Chapter 9 Closing Chapter 10 Sales Negotiation Chapter 11 Territory, Time, and Resource Management Chapter 12 Digital Sales Chapter 13 Strategic Accounts and Team Selling Chapter 14 Sales Ethics Chapter 15 Role Play

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