Description
One of the key determinants of success for today’s high-technology companies is product strategy–and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple–plus a new focus on growth strategies and on Internet businesses–define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age. Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE (Product And Cycle-time Excellence), PRTMs product-development consulting practice, and has directed many of PRTMs projects in reducing time-to-market in a variety of high technology companies. He coauthored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry. Part I: Framework for Product Strategy. 1. Strategy Requires Vision. 2. Aligning Vision and Strategy. 3. Building the Foundation: Product Platform Strategy. 4. Defining the Offerings: Product Line Strategy. 5. Addressing Market Realities: the MPP Framework. 6. Successful Expansion Paths: The Leveraged Expansion Framework. Part II: Competitive Strategy. 7. Achieving Sustained Differentiation Using Vectors of Differentiation. 8. Product Pricing Strategy. 9. Taking Advantage of First-to-Market and Fast-Follower Strategies. 10. Thinking Globally About Product Strategy. 11. Understanding the Opportunities and Risks of Cannibalization. Part III: Growth Strategies. 12. Highways to Rapid Growth. 13. Growth Through Acquisitions. 14. Growth Through New Ventures. 15. Growth Through Innovation. Part IV: The Process of Product Strategy. 16. Strategic Balance and Portfolio Management. 17. Process Elements.
