Description
This book is in the Principles of Export Guidebook series published in association with the Institute of Export. Each book covers a core area in the Institute’s internationally renowned membership qualification.Principles of Management in Export is based on the “Export Management” module of the syllabus of the Institute of Export. The book is designed to show how all the areas of export practice can be integrated into a profitable overall operation.The emphasis throughout the book is on the principles of profitable export management and the author demonstrates how these can be applied effectively despite the complexity of export markets. The book covers the core areas of: * Running and structuring an export business * Measuring and benchmarking systems for assessing the profitability of the business * Setting strategic goals, especially financial strategy * Creating quantifiable reporting and control systemsThere can be no doubt that doing business overseas creates particular problems of communication, control, and risk management. This book tackles these problems in a logical, clear and flexible way making it an ideal text for those taking professional examinations in the field, for executives in export driven businesses, and for the general business reader.
