Description
In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on: Business Planning Facebook Marketing Video Production tips Sales Conversion and Up-selling Product Marketing Copywriting and Defining a USP Website Essentials SEO Outsourcing To save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing. The ideal reader is a business owner who needs some practical advice on how to create better marketing and a bunch of proven ideas to help grow a profitable business. Jennifer Lancaster started as a freelance copywriter in 2009 while also writing about money, marketing and freelancing. Not content with just writing her own books, Jennifer has supported other authors’ publishing goals over the past few years. She continues to edit many books across the health and body, personal development and wealth genres.
