Description
Anyone involved in sales faces huge challenges, from fierce global competition, pressure on margins, difficulties of getting time with prospective buyers and the power of internet-savvy buyers. To succeed in sales, the seller needs something more than the traditional techniques. “Neuro-Sell” presents a perspective, process and approach to selling that is based on solid research and the lastest developments in neuroscience. By incorporating Prism Brain Mapping — a personality profiling instrument that uses neuroscience to identify behavioral preferences — Simon Hazeldine helps front line sales people, sales managers and directors understand the importance of the unconscious and find out how to get below the surface level of buyer behavior. Readers will develop skills in building sales relationships with the four main types of buyer and discover the five stages of neuro-negotiating that will result in sales success. A number of examples, quizzes, templates and interactive exercises are included to equip readers to confidently apply the techniques referenced.
