Description
With the firehose of information on the internet, how does a marketer stay sane? How can we be effective, enjoy our jobs and have real communication with the people that we want to connect to? If you’re a marketer who feels overwhelmed by all the new roles getting thrown at you, mindfulness will increase your efficiency and help you be happier at your job. If you’re already using mindfulness practices in your life, this book will give you new insight on how to use mindfulness in marketing and tested social media marketing tips that will help pull it all together. You’ll also learn a few things about social media marketing along the way. Bottom line? Mindful Social Marketing will teach you how to use mindful business practices to be more focused, present, effective and happy at your job. Janet Fouts is an award-winning author, coach, speaker, corporate trainer and CEO of the digital marketing agency, Tatu Digital Media. She has been a caregiver for more than 12 years which led to her deep-dive into studying emotional intelligence, mindfulness and positive psychology, including training at Search Inside Yourself Leadership Institute to teach mindfulness and emotional intelligence, UCLA’s Mindful Awareness Research Center in their Mindful Awareness Practices program, and Stanford’s Center for Compassion and Altruism Research and Education (CCARE). In her practice as a coach in mindfulness and emotional intelligence she works with individuals, and organizations with a sincere and practical approach to supporting others on their own personal journeys.
