Description
Marketing is the ideal text for an undergraduate Introductory Marketing course in the Asia-Pacific region. It is the first local text to explain key Introductory Marketing concepts within the context of the challenging conditions faced by organisations as a result of the global financial crisis. A new ground-up work from the best selling author team that first adapted Pride and Ferrell’s United States marketing text for the Australasian market, its highly visual presentation is designed to engage students. Numerous real world examples of marketing in Australia, New Zealand and Asian region are provided, featuring a diverse range of organisations, goods and services. Coupled with detailed coverage of the latest marketing theory, research and thinking, this text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. Now with Wiley Desktop Edition! When you purchase a new copy of this text you will automatically receive a Wiley Desktop Edition of the text which allows you to study electronically. * Download the full text to your computer! * Use the search function to locate key concepts! DEMONSTRATION
